Startup readiness benchmark
Know how fundable your startup is — before investors decide.
The iSTARTUP Score benchmarks your venture across management, momentum, business model, motivation and market — the way seed investors and grant reviewers evaluate it — and tells you exactly what to fix first.
25 questions · about 10 minutes · PDF report
Example report
Illustrative
352/ 500
Strong foundation
Targeted fixes to investment-ready
Top priority action
Convert pilots into paid engagements, even at a discount — one paying customer outweighs many free users.
How it works
A structured assessment, not a questionnaire.
Every question offers five concrete descriptions instead of a vague 1–5 rating, so your answer is a claim you can stand behind — and two founders who are in the same place get the same score.
01
Profile your startup
Name, stage, sector, team and funding to date. Unscored — it frames the report.
02
Answer 25 anchored questions
Five sections, one question per screen. Pick the description that matches where you are today.
03
Get your readiness report
A score out of 500, a breakdown by dimension, your strengths, gaps, and the actions worth the most points.
Composite metric
Five weighted dimensions.
Your score out of 500 is the weighted sum of five independent sections. Momentum carries the most weight, because evidence the market is already responding matters most at seed.
Why it matters
A strong idea is not enough. Investors need proof of execution.
Unlock non-dilutive capital
A strong iSTARTUP Score serves as validation for grant agencies, improving your chances of early funding.
Streamlined PNPL onboarding
Scoring well accelerates your entry into the Plug and Play network and ecosystem.
A roadmap, not just a number
Every gap comes with a concrete next step, ranked by how many points it would recover.
Ready to see where you stand?
Your iSTARTUP Score is a key part of the PNPL application. It takes about ten minutes, and your progress is saved as you go.